Mercedes-Benz and Camila Cabello teamed up to rewrite the Cinderella story

Star and singer, Camila Cabello will become part of the Cinderella movie which is scheduled to release on Amazon Prime Video on September 3rd. In her interview, she shared her experience while portraying the role: “It was one of the most fun experiences of my life.

Mercedes-Benz, partners with Amazon to showcase a multi-layered campaign that promotes personal strength and women empowerment.

Cabello features in the TV commercial with the title “Rewrite the Story” – the gang that tries to criticize women: “Just play your role.” At one point, a camerawoman says, “Honey, you’re prettier when you smile.”

Source: YouTube / Mercedes-Benz USA

Towards the end, the singer-actress walks heading to Mercedes-Benz G Wagon saying: “It’s time for a new story, the one we write,” followed by a caption: “A new kind of Cinderella has arrived” She told the Hollywood Reporter.

Moreover, Rachel McDonald, Director of Biscuit Filmworks joined Mercedes-Benz on this TV commercial which will air on network and cable channels on August 23.

Billy Porter plays Fab G, a genderless fairy godparent echoes the progressive message of Mercedes-Benz. “I’m excited to work with Mercedes-Benz on this campaign where the message of individuality is at the forefront as we empower aspiring girl bosses everywhere to embark on their own journey to the top.” Porter said.

Partnering with Mercedes-Benz is not just a TV commercial yet additionally a live-streamed fashion show, “Dress for a Dream” with hosts Billy Porter and actress, Jamie Chung on August 28.

You will witness Ellen Mirojnick, the film’s costume designer featuring behind-the-scenes exclusive costumes, and the Mercedes-Benz brand ambassador giving a tour.

“That’s the value that we get from partnerships like this is, it gives us an opportunity to expand our audience.” Ukonwa Ojo, Amazon Prime’s CMO (Chief Marketing Officer) said.

Dominique Jardin Presents Her New Song “Hold Me”

The first DJ female in Austria, Dominique Jardin started her career in 2013. When she was 16, Jardin expressed her interest in electronic music. After her 2-year education in New York City in singing and dancing, she returned behind the turntables. She had her world tour in Brazil, the USA, Hong Kong, Switzerland, Sweden, Spain and Germany and was able to perform with superstar DJs such as David Guetta, Dimitri Vegas & Like Mike and Calvin Harris. Dominique Jardin has been the official brand ambassador for Mercedes-Benz Austria since 2014 and has been voted into the TOP 100 of the most successful female DJs in Europe.


source: YouTube / Mercedes-Benz

Mercedes-Benz X Alicia Keys: “Pieces”

Alicia Keys unveils her personal life through a documentary and also features her childhood video in Hell’s Kitchen back in the 80s and 90s.

The fifteen-time Grammy winner, Alicia gives the audience the chance to see the events in her life behind the curtain. She tells how she cares about the arts and her two sons, Egypt and Genesis. The documentary shows the unseen video material from the artist’s childhood in Hell’s Kitchen, New York back in the 80s and 90s. Her unique performance of the widely popular song ‘Love Looks Better’ from her new album ALICIA is also part of the video clip. The lyrics are about her rise as an artist and how her loved ones play an important role in her life. The five-minute film was directed by Abteen Bagheri, produced in California and the shooting took place at her home.

source: YouTube / Mercedes-Benz


Mercedes-Benz’s Electric SUV features on Blinding Lights

Canadian singer The Weeknd’s big hit “Blinding Lights” serves as the title track of the German car giant first fully electric SUV, the Mercedes-Benz EQC. The Weeknd, as the “creative director” helped in advertising the just-launched “Enjoy Electric” campaign.

Universal Music Group and Brands (UMGB) supported Mercedes-Benz and its partners in choosing the ideal music artist and conceptualizing the collaboration. The lead European agency, Antoni Garage and Director Nicolás Méndez designed and executed the campaign.

“The cooperation with The Weeknd was inspiring and gave us lots of new and creative impetus,” commented Bettina Fetzer, Vice President of Marketing at Mercedes-Benz. “With The Weeknd as the creative director and performer, we are addressing young and digital target groups to a greater extent–a perfect combination for this unique Mercedes moment on the road to an electric future.”

The collaboration is a milestone for UMGB Germany as the artist, campaign, and fan-based are matched. The Weeknd is one of the famous artists in the world. He has 9 billion YouTube views, 35 billion audio streams, won three Grammy Awards, nine Billboard Music Awards, two American Music Awards, ten Juno Awards, and has been nominated for an Academy Award.

Frank Briegmann, CEO & president Universal Music Central Europe and Deutsche Grammophon:  “Through this partnership, two global companies have developed a fantastic campaign in collaboration with a truly international superstar. I would like to thank Mercedes-Benz and Antoni Garage, my colleagues at Republic Records and especially, the creative genius, The Weeknd, for his confidence.”

source: YouTube / The Weeknd