The scene is set in Talladega in 1982 featuring Gary Cole as Reese Bobby with his son Ricky Bobby and his pal Cal Naughton Jr. in a Dodge Durango R/T Blacktop Tow N Go (Granite with Dual Carbon Stripes) while going to school. You also see the 2021 Dodge Charger R/T Scat Pack Widebody (Sinamon Stick) and the 2021 Dodge Challenger SRT Hellcat Widebody (White Knuckle with Satin Black hood).
Reese tosses words of wisdom and semi-legal fireworks towards the boys, including “Life takes 50% bravery and 60% stupidity;” “Take it from your daddy. Just because you grow up, doesn’t mean you need to give up” and “The most powerful force in the universe is love. Ha, ha, ha, no, it’s not! It’s hot, nasty, badass speed!”
“Given the incredible response to the ‘Family Motto’ campaign from the Dodge brand last year, we wanted to follow it up with the all-new ‘Life Lessons’ campaign,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “As with our first spot, we wanted ‘Life Lessons’ to stay authentic to both the Dodge brand and to the original film. We were able to accomplish this endeavour with Sony Pictures as it marks the 15th anniversary of the original film, in addition to an amazing roster of creative allies, including Sony Music and AC/DC, Applebee’s, Wonder Bread, Old Spice and Mountain Dew.”
“One of the ‘Life Lessons’ for those of us at Dodge is always striving to give enthusiasts what they ask for, so in addition to giving them more from ‘Talladega Nights: The Ballad of Ricky Bobby,’ last year we launched three 700-plus-horsepower muscle cars with the new Challenger SRT Super Stock, Durango SRT Hellcat and Charger SRT Hellcat Redeye,” said Tim Kuniskis, Dodge Brand Chief Executive Officer, Stellantis. “Together, these vehicles comprise Dodge, the automotive industry’s most powerful brand. Lesson learned.”
The Dodge brand’s “Life Lessons” and “Family Motto” released in October 2020 were created in partnership with GSD&M.
The Dodge brand has carried on the spirit of the 2 brothers namely, John and Horace Dodge for more than 100 years. Up to the present, their influence keeps on as Dodge transforms into high gear with muscle cars and SUVs that deliver unparalleled performance in every segment they compete.
2021 is the year where Dodge is refined into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined these three muscle cars, Dodge makes the industry’s most powerful brand that offers more horsepower than any other American brand across its entire lineup.
In 2020, Dodge was named the “#1 Brand in Initial Quality,” making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.
Check out our Dodge webpage to know more.